A content writer does more than write website copy. A content writer can help with many areas of your business, including running social media accounts, writing newsletters and maintaining your blog.
Last week, I looked at why it’s important to have a blog for your business. This week, I wanted to share the benefits of hiring a content writer to look after it for you.
Why You Should Hire a Content Writer
Your to-do list is always a work in progress. At the end of each day, you wonder why there’s still so much left to do. You can’t remember the last time you took a proper lunch break, and breakfast is something you eat at your desk.
You understand the importance of having a blog, but you can’t find the time to maintain it. And just the thought of writing a blog post makes you want to face-plant onto your desk.
Your business is your baby – I get it. But that doesn’t mean you have to do everything yourself. If writing isn’t your strong point, producing a weekly blog post won’t make you punch the air Team America stylee. Chances are it either won’t get done, or you’ll be up until midnight staring at a blank word document, frantically trying to come up with the goods.
Let’s face it, blogging is time-consuming, and posting content regularly takes a certain kind of dedication.
But luckily for you, you can pay someone to do it for you.
5 Reasons Why You Should Hire a Content Writer
To Save Time
Blogging is time-consuming. Researching, writing, editing and finding images – it all adds up, and producing one blog post can take hours. If writing isn’t your strong point, you could end up staring at your screen, struggling to string together a coherent sentence. By hiring someone to write your content for you, it means you can spend your time working on other areas of your business.
To Have a Consistent Posting Schedule
If maintaining your blog isn’t a priority, it can easily fall by the wayside. Outsourcing to a professional means a new blog post will land in your inbox every week. Or if you prefer, uploaded straight to your blog. They can even be scheduled weeks in advance. There’ll be no faffing around, or last-minute panic because you’ve forgotten to write your weekly post – it’s in the bag! What you get is a consistent posting schedule, which will leave your audience happy, rather than disappointed.
To Have Well Written, Knowledgeable Articles
A content writer knows what information to include and what to leave out. Sometimes, an outsider can understand your business needs better than you can yourself. A writer understands how to craft words. They know how to research properly and will provide you with a professionally written article, that’s grammatically correct and speaks directly to your audience.
It Can Save You Time and Money
That’s right, hiring someone to look after your content could save you money. If you’re a small business owner, chances are you’re either writing blog posts yourself or giving the task to an employee. This means that other areas of your business are being neglected. Producing a finished blog post can take hours – sometimes more if writing isn’t your strong point. This means removing a member of your team from their current role, at least one day a week to complete this task. Even then, the finished article might not properly convey what you’re trying to say. Also, you don’t have to pay a blogger sick pay or holiday pay.
To Have Original Content
A content writer knows it’s not okay to copy work from other sources. This isn’t limited to words but includes copyrighted images as well. Taking information from another website, hoping that someone won’t notice is a big no, no. A writer knows how to research information, and then turn it into an original article that’s aimed at your target audience.
The thought of someone else writing your content may feel a little scary, but with one less thing to worry about you’ll wonder why you didn’t do it sooner. Apart from allowing you to spend more time on other areas of your business, you’ll get a consistent posting schedule, with carefully crafted content for your target audience.
If you’re still undecided about hiring someone to write content for your blog, drop me a message and I’ll answer any questions you may have.