With information so readily available, we walk around with the internet conveniently tucked away into our pockets. In a matter of seconds, we can be online accessing our favourite websites and for many of us, we can run a business from our mobile phone.
The whole world is at our fingertips and we’d be crazy not to take advantage of it.
If you’re a small business owner, chances are you’ve got a website, several social media accounts, and possibly an online shop. But what about a blog? It’s probably something you’ve pondered over, and perhaps even talked yourself out of, questioning if it’s worth the trouble. Well, the answer is yes – it is worth the trouble.
Read on for 5 reasons why you should start a blog for your business.
To Connect With Your Audience
A blog is a wonderful asset to your business. It’s the ideal online space, where you can share relevant information with your current and prospective customers. It’s somewhere you can connect with your audience using more than 140 characters, and provide real value to your followers. You can write about the benefits of your products or services and share snippets of real life. Sharing personal stories that your audience can relate to, is something that helps build trust. It helps customers get to know the real people behind your company.
To Sell Products and Services
If you’re launching a new product or service, one of the best ways to promote it, is to blog about it. Posting sneaky peeks of what’s going on behind the scenes, gets people intrigued.
On the run up to the launch, you could create a whole series of blog posts. You could run a competition or host a giveaway. You could even promote an early bird price, for the first few customers who sign up or make a purchase.
To Show Your Expertise
Having a blog is a good way to show your audience you know what you’re talking about. Whether you’re selling a service or a product, a blog is the perfect platform for you to share your knowledge and expertise. You can provide customers with the relevant information about what you’re selling, and answer questions they didn’t even know they had.
To Build Trust
Blogging regularly, sharing your knowledge, and keeping your content fresh and relevant, all help to build trust between you and your customers/potential customers. Producing content on a weekly basis will encourage your audience to return regularly. They’ll be looking forward to what you have to say.
To Win More Clients
If you produce regular content for your blog, potential customers will be more likely to buy from you. You’ve gained their trust, proved you’re an expert in your field and given them important information about your products and services. The next logical step is to either make a purchase, or point other potential clients in your direction.
Success with your blog won’t happen overnight. But then, it’s not a race to the finish line. It’s about producing regular content, sharing your message, and building trust with your audience. It’s giving people the opportunity to understand what you’re all about, learn about your ethics as a company and find out relevant information about your products and services.
Next week, I’ll be looking at why hiring someone to write your blog content could help your business and also save you money.